Price Increase Table

September 16, 2021
BY: Invictus Consulting

The following table indicates the amount your sales would have to decline after a price increase before your gross profit is reduced below its previous level. For example, at a 30% margin, increasing your price by 10%, you could sustain a 25% reduction in sales volume before your profit is reduced to the previous level. You would have to LOSE 1 out of every 4 customers!

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