Price Discount Table

September 16, 2021
BY: Invictus Consulting

The following table indicates the increase in sales required to compensate for a price discounting strategy. For example, if your gross margin is 30% and you reduce your price by 10%, sales need to increase by 50% to maintain your initial profit margin. Rarely has such a strategy worked in the past, and it’s unlikely that it will work in the future.

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