Over a thousand years old. The Parthenon has stood the test of time. Like the solid pillars that remain strong today, what are the marketing pillars of your business that keep you strong and stable? What are your “profit centers” that provide stability to your revenue?
Diving Board Philosophy:
Businesses with just one solid pillar experience up and down, up and down… just like a diving board. It takes just one thing to go wrong before you experience chaos. The stress of inconsistent cashflows and just one thing that happens to go from “ok” to “oh crap”.
What does your marketing look like?