i style
i stands for influence
People with the DiSC i style personality tend to place an emphasis on shaping the environment by influencing or persuading others.
People with the DiSC D style personality tend to place a strong emphasis on shaping the environment and overcoming opposition to accomplish results.
Everything DiSC® styles
i style
i stands for influence
People with the DiSC i style personality tend to place an emphasis on shaping the environment by influencing or persuading others.
“The Enthusiast”
i styles are motivated by social recognition, group activities, and relationships. They prioritize taking action, collaboration, and expressing enthusiasm and are often described as warm, trusting, optimistic, magnetic, enthusiastic, and convincing.
- Fears: loss of influence, disapproval, being ignored, rejection
- Values: coaching and counseling, freedom of expression, democratic relationships
- Overuses: optimism, praise
- Influences others by: charm, optimism, energy
- In conflict: expresses feelings, gossips
- Could improve effectiveness through: being more objective, following through on tasks
DiSC Classic patterns: Promoter, Persuader, Counselor, Appraiser


“The Enthusiast”
i styles are motivated by social recognition, group activities, and relationships. They prioritize taking action, collaboration, and expressing enthusiasm and are often described as warm, trusting, optimistic, magnetic, enthusiastic, and convincing.
- Fears: loss of influence, disapproval, being ignored, rejection
- Values: coaching and counseling, freedom of expression, democratic relationships
- Overuses: optimism, praise
- Influences others by: charm, optimism, energy
- In conflict: expresses feelings, gossips
- Could improve effectiveness through: being more objective, following through on tasks
DiSC Classic patterns: Promoter, Persuader, Counselor, Appraiser

i style goals
i styles tend to have goals such as these:
- attain victory with flair
- pursue friendships and happiness
- achieve status through authority and prestige
- seek approval and be popular
- generate excitement

i style challenges
i styles may need to expend more energy to:
- get organized
- research the facts
- resist impulses
- speak directly and candidly
- stay focused for long periods
- follow through completely

i style in leadership
i styles love to take a new idea and run with it. They energize teams and build enthusiasm for projects. They can also be erratic leaders who see little need for consistency or caution.
i styles often display leadership characteristics such as these:
- energizing
- pioneering
- affirming
i style variations
Keep in mind that everyone is a blend of all four DiSC styles: D, i, S, and C. But most people tend strongly toward one or two styles. If your style falls into a border with another style, you could show traits associated with that style, as well. Thus, i styles often show traits associated with the D and S styles.

The iD Style

The iS Style
i style variations
Keep in mind that everyone is a blend of all four DiSC styles: D, i, S, and C. But most people tend strongly toward one or two styles. If your style falls into a border with another style, you could show traits associated with that style, as well. Thus, i styles often show traits associated with the D and S styles.

The iD Style

The iS Style

Communicating with an i
When communicating with i-style individuals, share your experiences, and allow them time to ask questions and talk themselves. Focus on the positives, avoid overloading them with details, and try not to interrupt.
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The i style is just one of the four basic DiSC styles that can help deepen your understanding of yourself and inspire your appreciation of others.