September 16, 2021
BY: Invictus Consulting

Price Increase Table

The following table indicates the amount your sales would have to decline after a price increase before your gross profit is reduced below its previous level. For example, at a 30% margin, increasing your price by 10%, you could sustain a 25% reduction in sales volume...

Price Discount Table

The following table indicates the increase in sales required to compensate for a price discounting strategy. For example, if your gross margin is 30% and you reduce your price by 10%, sales need to increase by 50% to maintain your initial profit margin. Rarely has...